Own and drive employer branding initiatives across content, PR, events, social media, and internal communications. Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels. Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team. Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning. Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives. Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager. Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series. Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture. Support internal communications, including company updates, announcements, leadership communications, and culture initiatives. Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials. Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.