Assist World

Personal Assistant to CEO (Personal / Home Focus)

South Africa Full-time Remote
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Job Description

Overview

We are seeking an exceptionally organized, proactive, and detail-oriented Personal Assistant to support a CEO at a fast-moving luxury travel company.

This role goes beyond traditional assistant work — you will act as a true operator behind the scenes, ensuring the CEO’s personal and household life runs seamlessly.

You will work alongside the Executive Assistant, with a clear division of responsibilities:

This role: Personal + household + life management

Executive Assistant: Business operations

The ideal candidate is highly anticipatory, resourceful, and takes pride in solving problems before they arise.

Key Responsibilities

Personal & Household Management (CORE)

Manage family calendars (CEO, spouse, children)

Coordinate school communications, activities, and reminders

Schedule appointments (medical, personal, fitness, etc.)

Organize playdates, events, and household logistics

Handle day-to-day personal administration

Calendar & Scheduling

Coordinate and manage personal scheduling with precision

Ensure calendars are optimized, conflict-free, and efficient

Proactively identify and resolve scheduling issues before they arise

Communication & Coordination

Manage personal correspondence with speed, discretion, and accuracy

Handle follow-ups and ensure nothing falls through the cracks

Communicate clearly and professionally on behalf of the CEO

Proactive Support & Anticipation

Anticipate needs before they arise and take action

Identify inefficiencies and improve workflows

Act as a problem-solver, not just a task executor

AI & Efficiency Optimization (IMPORTANT)

Use AI tools (e.g., ChatGPT, Claude) to improve efficiency

Build systems, trackers, and workflows using AI

Balance AI usage with critical thinking and accuracy

Collaboration

Work closely under the Executive Assistant

Support overflow tasks and special projects when needed

Contribute to a smooth, well-structured support system

What We’re Looking For

Exceptional attention to detail

Strong written communication (polished, warm, professional)

Ability to manage multiple priorities simultaneously

High level of discretion and good judgment

Self-starter mindset — able to figure things out independently

Highly proactive and anticipatory approach

Comfortable working in a fast-paced environment

AI-savvy or open to learning AI tools (non-negotiable mindset)

Nice to Have

Previous experience as a Personal or Household Assistant

Experience managing family logistics

Exposure to luxury hospitality or travel environments

Strong systems/process mindset

Why Join

Work with a high-performing, fast-moving team

Strong growth opportunities within the business

Flexible remote environment

Exposure to the luxury travel industry

Travel-related benefits Location: RemoteType: Full-TimeWorking Hours:7:30 AM – 4:30 PM Pacific Time (Monday–Friday, 9-hour shift incl. 1-hour lunch)Flexibility: Occasional availability for urgent/time-sensitive matters

Frequently Asked Questions

What does the Personal Assistant to CEO (Personal / Home Focus) role at Assist World involve?

The Personal Assistant to CEO (Personal / Home Focus) position at Assist World in South Africa is a full-time role. Overview We are seeking an exceptionally organized, proactive, and detail-oriented Personal Assistant to support a CEO at a fast-moving luxury travel company. This role goes beyond traditional assistant work — you will act as a true operator behind the scenes, ensuring the CEO’s personal and household life runs seamlessly. You will work alongside the Executive Assistant, with a clear division of responsibilities: This role: Personal + household + life management Executive Assistant: Business operations The ideal candidate is highly anticipatory, resourceful, and takes pride in solving problems before they arise.

What skills are required for Personal Assistant to CEO (Personal / Home Focus) at Assist World?

Please refer to the full job description for required skills and qualifications.

What is the salary for Personal Assistant to CEO (Personal / Home Focus) at Assist World?

The salary for this position is not publicly listed. You can negotiate during the interview process. Check Glassdoor or Levels.fyi for estimates.

Is the Personal Assistant to CEO (Personal / Home Focus) position at Assist World remote or on-site?

This position is Remote. You can work from anywhere, subject to the employer's remote work policy.

How do I apply for Personal Assistant to CEO (Personal / Home Focus) at Assist World?

You can apply for this position directly through the employer's careers page. Click the 'Apply Now' button on this page to be redirected to the original listing. Make sure your resume is ATS-optimized. Use SpotChange's free ATS test to check.

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About This Role

Personal Assistant to CEO (Personal / Home Focus) at Assist World is a full-time other position in South Africa. Education: Master's Degree preferred. Experience: 3+ years.

This role is classified as remote and is suitable for mid level-level professionals. Ghost Score 20/100 (Probably Active) indicates this listing is probably active with recent employer engagement.

To apply, visit the official application page through the Apply Now button above. SpotChange Jobs provides AI-powered career tools including resume optimization, ATS testing, interview preparation, and salary negotiation assistance.