Performance Marketing & Data Analysis (50%) Own Reporting & Insight Generation: This is how we know if growth is actually happening, and why. Query, process, and consolidate marketing data from multiple sources into dashboards the team can trust at a glance – then go one step further and flag what's actually worth acting on, before anyone asks. Drive Campaign Performance: Take ownership of monitoring and optimizing performance campaigns across Meta Ads, Google Ads, and TikTok Ads – investigate what's driving results, propose fixes for what's underperforming, and follow up until the fix lands. Set up and launch ad campaigns end to end, from targeting to go-live. Lifecycle Marketing & Automation (30%) Own a CRM Lifecycle Track: The channel that keeps users coming back after the first click. Propose, build, and run lifecycle campaigns across push notification, email, Zalo ZNS, etc. via our CRM/automation stack – onboarding, product education, promotions, lead nurturing – and own the results, not just the send. Build Marketing Automation: Design and build automation flows (triggers, sequences, segmentation) in Onflow to lift engagement and conversion without manual send-by-send effort. Apply AI tools to automate repetitive tasks across reporting, campaign setup, and content drafting, so your time goes to investigation, not admin. Growth Exploration & Cross-functional Collaboration (20%) Propose New Growth Bets: Growth doesn't happen in a silo, and it doesn't wait for a brief. Actively research new communities, platforms, and emerging channels, and come to the team with a proposal, not just a list of options. Drive Cross-functional Follow-through: Coordinate with Design and Brand teams to get marketing materials produced on time and on-brief. Work cross-functionally with Product and Data – surfacing what you see in the numbers, pulling in support when a campaign needs technical input, and following up until it's resolved, not just handed off