Key Responsibilities Work with the Marketing team to plan and execute content calendars Spot social trends and develop content ideas with viral potential Curate engaging content that aligns with the brand’s voice across social media channels (Instagram, Xiaohongshu, Facebook, etc.) and website Support event planning and management, including coordinating with public participants and confirming event details Develop clear creative briefs for campaign visuals, working closely with the creative team to ensure timely delivery and alignment with campaign objectives and brand guidelines Support livestream sessions, including pre-live preparations, product coordination, and on-site assistance to ensure smooth execution Provide customer service by responding to DMs, emails, and social media comments Collaborate with other markets in Singapore and Malaysia to create content, including co-created reels and campaigns Identify opportunities for partnerships, sponsorships, and brand collaborations Translate and adapt content copies for online and offline collaterals Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows Assist in major offline sale events, including inventory sorting and processing