Key Responsibilities Operational Leadership Translate marketing strategy into executable plans aligned with commercial objectives. Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness. Identify opportunities to increase marketing efficiency, effectiveness, and business impact. Campaign Excellence Lead operational execution of integrated marketing campaigns across all channels. Coordinate campaign execution through agency partners and internal stakeholders. Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes. Maintain visibility into campaign performance and recommend optimization opportunities. Marketing Analytics & Performance Own marketing performance reporting and executive dashboards. Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance. Translate data into actionable business recommendations. Establish KPIs and reporting frameworks that drive accountability and continuous improvement. Agency & Partner Leadership Serve as the primary operational lead for external marketing agencies and strategic partners. Establish priorities, evaluate performance, and ensure deliverables support business objectives. Hold partners accountable for quality, execution, and measurable business outcomes. Continuously evaluate opportunities to improve agency effectiveness and return on investment. Marketing Technology Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation. Ensure marketing technology platforms work together to support demand generation and customer engagement. Marketing Governance & Prioritization Lead the marketing intake and prioritization process. Balance resources across internal teams, contractors, and agency partners. Ensure marketing investments remain focused on the highest-value business opportunities. Remove operational barriers and improve cross-functional collaboration.