MISSION : In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives. MAIN RESPONSIBILITIES: Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services; Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing); Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy; Development of relevant content to support use cases in order to drive targeted marketing campaigns; Support the delivery of all the required assets, collateral and campaigns. Oversee the creation and implementation of new initiatives based on business needs; Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification; Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering; Provide reports to management on marketing campaign performance and results (leads generation and lead conversion); Interpret marketing and customer data to identify new opportunities to best target business customers; Analyze and optimize campaign results and perform quarterly post mortems.