A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance. It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results. Your mission Your mission will be to set up, manage and continuously improve a data-driven lead management system. You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities. Key responsibilities 📊 Lead Management & CRM Lead management across channels (call center, sales, web, campaigns) Working with CRM data – segmentation, scoring, quality Setting up and optimizing lead forwarding to salespeople 📈 Data & analysis Conversion analysis – what works / what doesn’t Identifying weak points in the pipeline Proposal of specific changes (not just reporting) ⚙️ Optimization and systems Improving processes with data Implementing automation and AI (scoring, enrichment, prioritization) Finding more effective ways to work with leads 🤝 Cooperation with business Daily contact with the store and call center Verifying lead quality in practice Shifting towards data-driven decision-making ✅ How do we recognize success Marketers trust leads and want them We know exactly where quality business comes from CRM is not a "data graveyard", but a business management tool Less waste, more conversion Data influences decision-making ✅ Important note This role is not a creative marketing role.   You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.