MISSION : This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance. MAIN RESPONSIBILITIES: SEO Strategy & Execution Develop and implement on-page, off-page, and technical SEO strategies. Conduct keyword research and search intent analysis. Monitor and improve website rankings, organic traffic, and conversions. Content SEO & GEO Optimization Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices. Optimize content for both traditional search engines and AI-powered search experiences. Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures. AI Tools & Automation Use AI tools to enhance content research, optimization, and SEO workflows. Leverage tools such as: Copilot Claude Gemini Analytics & Reporting Monitor website performance using: Google Search Console Google Analytics 4 (GA4) Google Tag Manager Track keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions. Analyze competitor performance and identify opportunities for growth. Technical SEO Manage crawl issues, indexing, Core Web Vitals, redirects, and website health. Monitor website performance and page speed optimization