As our Senior Manager, Digital Sales, you will run and optimize the day-to-day Lead Generation and Lead Management engine across multiple markets. You will own the vendor lead lifecycle end to end, from sourcing and deduplication through Salesforce onboarding and pipeline handover. This is a builder role. You will not just manage a process, you will engineer it. You will design scalable, automation-first workflows that cut manual effort, raise lead quality, and increase conversion. You will lead a small team, set SOPs that cover the full scope of the work, and drive adoption of new tools across markets, partnering with Product, Commercial, Sales, and Operations.   The Critical Tasks You Will Perform Own all Lead Generation and Lead Optimization activity across your markets, driving vendor acquisition volume and quality at a country level. Act as the process engineer for Lead Management: see the full system end to end, find bottlenecks, and propose and implement automations rather than escalating and waiting. Design, build, and maintain automation-first workflows across the lifecycle (sourcing, enrichment, deduplication, qualification, Salesforce sync, notifications) using Python, Google Apps Script, and Java. Use AI tools to accelerate process design, data work, and automation, knowing where they add value versus risk. Default to automation, treat manual as the exception. Build and maintain SOPs covering 100% of team tasks, and manage the tools and integrations that power the pipeline, keeping them stable, monitored, and documented. Run root cause analysis when the pipeline breaks or quality drops, fix the source, and put preventive measures in place. Gather competitor and market intelligence and turn it into analysis that feeds lead sourcing strategy. Lead, mentor, and grow a high-performing team, balancing long-term process strategy with clear day-to-day priorities. Drive adoption of new processes and tools across markets, adapting to local conditions while holding a consistent global playbook.   What success looks like Lead generation targets met or exceeded across your markets, with lead quality holding or improving. Manual effort in the lead lifecycle drops measurably as automations replace repetitive tasks. SOPs exist for 100% of team tasks, stay current, and are actually followed. New processes and tools reach real adoption, not just launch. Pipeline issues are caught early, root-caused, and prevented from recurring.