You own the media strategy for our brands across Meta, Google and TikTok, scale budgets without losing efficiency, and make sure media, creative and brand work toward the same growth goal. Media strategy & scaling: Plan, launch and scale campaigns on Meta (Facebook & Instagram), Google and TikTok, from 4–5-digit daily budgets up to 6 digits on Black Friday. You know when scaling starts to hurt efficiency and when a funnel problem can't be fixed with more budget. Creative strategy & testing: Analyse winning ads, spot patterns in hooks, angles and formats, and turn them into testing roadmaps and briefings for our creative team. You separate the approach (the problem a product solves) from the angle (how it's told), match formats to the audience's awareness stage and judge each test by the right metric for its phase. Growth strategy: Look past the ad account: hero products, offer, landing page, AOV, repeat purchases and contribution margin. Help decide what to scale, where budget risk is too concentrated and what the next quarter should prioritise. Analysis & reporting: Run structured A/B tests (one variable, clear hypothesis, defined success criterion), optimise conversion rates across the funnel and report KPIs weekly: what happened, why, and what's next. Client partnership & thought leadership: Be a sparring partner in client meetings, bring ideas from industry trends and your own tests, and help shape how DGS thinks about performance marketing. Must-haves Experience: 4–5 years of strategic campaign management on Meta, Google and TikTok, ideally in an agency. Budget & scaling: Proven track record managing budgets of at least €100,000; confident scaling 5–6-figure budgets, including peak periods. Data & tracking: Solid knowledge of attribution models, tracking setups and reporting tools, plus a sharp analytical eye for detail. Creative strategy: You turn performance data into creative hypotheses and briefings together with creative teams. Client communication: You present concepts and KPIs confidently in client meetings. Languages: Good German and excellent English. How you tick Proactive & independent: You spot what needs doing and do it without waiting to be asked. Resilient: You stay calm and focused when budgets are high and timelines are tight. Open to challenges: New channels, tough accounts, unfamiliar problems: you see them as a chance to grow. Team player: You share what works and enjoy helping colleagues get better. A big plus E-commerce / DTC experience, ideally in beauty, health or wellness International markets Leading or developing junior media buyers Great performance marketing is only as good as the people behind it, so we make sure you have everything you need to do the best work of your career. Brands you'll love working on: Ambitious clients and strong brands in the DACH region. No two weeks are the same: one day you're scaling a Black Friday budget, the next you're cracking a new creative angle. Real impact: You manage, scale and optimise campaigns yourself, with direct responsibility for results. Creative influence: Work hand in hand with our designers and copywriters to build ad creatives that convert. Trust & speed: Flat hierarchies, fast decisions and room to pitch and test bold ideas. Feedback goes both ways. Learn from the best: Structured training programmes designed by industry experts, and a steep learning curve from 6-figure scaling to creative strategy. Pay that rewards performance: A competitive, performance-based salary with transparent structures. Benefits that matter: Pension plan, disability insurance, Germany Ticket, and private health insurance after 6 months. Hybrid in Lisbon: 1–3 days in our Lisbon office, the rest remote. Fully remote is possible for the right candidate. A team that feels like family: International, ambitious and close-knit, with regular team events and a modern, dynamic culture. We're kind people, and we like working with kind people. Our process: Apply with your CV and a short answer to our question → intro call (30 min) → case session (60 min) on an anonymised account → offer. We talk salary openly, and you'll hear back within a week, whatever the outcome.