Dr Reddy's Laboratories Limited

Brand Franchise Manager

Hyderabad, in Full-time On-site
Apply Now →
Job Description

Job Summary We are seeking an experienced and dynamic Brand Franchise Manager to ensure successful brand growth for Venusia and the launch of innovative, first time in India market-driven products in the category for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs. Roles & Responsibilities • You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs. • You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing. • You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction. • You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth. • You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market. • You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Frequently Asked Questions

What does the Brand Franchise Manager role at Dr Reddy's Laboratories Limited involve?

The Brand Franchise Manager position at Dr Reddy's Laboratories Limited in Hyderabad, in is a full-time role. Job Summary We are seeking an experienced and dynamic Brand Franchise Manager to ensure successful brand growth for Venusia and the launch of innovative, first time in India market-driven products in the category for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

What skills are required for Brand Franchise Manager at Dr Reddy's Laboratories Limited?

Please refer to the full job description for required skills and qualifications.

What is the salary for Brand Franchise Manager at Dr Reddy's Laboratories Limited?

The salary for this position is not publicly listed. You can negotiate during the interview process. Check Glassdoor or Levels.fyi for estimates.

Is the Brand Franchise Manager position at Dr Reddy's Laboratories Limited remote or on-site?

This position is On-site. The role is based in Hyderabad, in.

How do I apply for Brand Franchise Manager at Dr Reddy's Laboratories Limited?

You can apply for this position directly through the employer's careers page. Click the 'Apply Now' button on this page to be redirected to the original listing. Make sure your resume is ATS-optimized. Use SpotChange's free ATS test to check.

Similar Jobs

Explore More

Get Hired Faster with SpotChange

AI resume analysis, ATS testing, interview prep, salary insights and more.

Open SpotChange Dashboard

About This Role

Brand Franchise Manager at Dr Reddy's Laboratories Limited is a full-time management position in Hyderabad, in. Education: Bachelor's Degree preferred.

This role is classified as on-site and is suitable for manager-level professionals. Ghost Score 5/100 (Fresh) indicates this listing is very likely active and recently refreshed.

To apply, visit the official application page through the Apply Now button above. SpotChange Jobs provides AI-powered career tools including resume optimization, ATS testing, interview preparation, and salary negotiation assistance.