Job Responsibilities: The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division. Key Responsibilities Portfolio Management Manage the overall product portfolio of the Nexus Division. Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance. Customer Engagement Programs Design and execute customer engagement programs for customers of the Nexus Division. Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution. Flagship Brand Growth Strategy Develop and implement growth strategies for the flagship brands of the Nexus Division. Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth. Sales & Trade Scheme Planning Design monthly and quarterly schemes aligned with divisional business objectives. Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions. Marketing MIS & Sales Productivity Publish weekly and monthly Marketing MIS covering key business and productivity indicators. Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution. Business Performance Monitoring Regularly review brand, territory, customer, and channel performance. Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans. Cross-functional Execution Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.