Synopsis for the role: In this role, you'll be responsible for driving Etihad's B2B sales channel performance for an assigned portfolio of markets, working closely with local sales leadership, frontline sales, HDQ, Revenue Management, Commercial Enablement and other stakeholders in the pursuit of quality revenue maximization.  Accountabilities Sales Strategy - Products & Programs Support and implement analytical techniques, procedures, and systems to improve the evaluation of sales strategies and actions, including the effectiveness of incentive/commission programs, economic evaluation of corporate agreements, private fares and related programs.  Maintain a log of key Sales actions taken and measure the impact of each action in terms of market share, revenue tracking and incremental revenue estimation, Sales Planning Drive robust sales planning ensuring country plans are completed in accordance with global guidelines.  Support and maintain quality assurance of Etihad’s sales CRM, sales tools, and data sources ,Sales Steering & Analysis. Proactively identify quality revenue and maximize opportunities based on data analysis Regular analysis and monitoring of market / competition for all segments and channels for assigned portfolio to identify threats and opportunities, with full commentary of performance drivers  Contribute to the creation of action plans for assigned portfolio of markets  Ensure that relevant market intelligence is regularly shared between local markets and HQ Drive positive engagement with local sales leadership, frontline sales, revenue management and other stakeholders