Exceptional service is designed, not improvised. As Inflight Procedures Controller, you will help shape how the Etihad guest experience is conceived, tested and brought to life onboard, translating service concepts into procedures that work seamlessly across the network. The successful candidate will be a hospitality professional who combines creative thinking with operational insight, and who is driven to design experiences that guests remember. Key Responsibilities   Translate service development projects into operationally feasible and efficient service procedures that deliver the intended guest experience, while continuously refining existing procedures. Develop and maintain service manuals and supporting reference materials, ensuring accuracy and consistency across all channels. Champion process improvement across the documentation lifecycle and the adoption of new digital and visual formats for service information, ensuring content remains engaging, accessible and relevant to its audience. Conduct trend analysis and benchmarking to inform the development of hospitality standards and service propositions that keep Etihad ahead of the curve. Support the prototyping and validation of new product and service concepts through testing and customer feedback, converting outcomes into clear and practical standards. Curate and maintain a comprehensive product and service library, including visual and multimedia content that supports new product and service introductions. Craft clear, compelling product and service communications that enable confident service delivery. Support new route launches, activations and new aircraft entry into service, from pre-launch preparation through post-implementation review. Conduct onboard audits, design surveys and analyze findings to validate standards compliance and identify opportunities to improve guest experience.