We are seeking a high-caliber VP of Acquisition Marketing to lead and execute Exinity’s global marketing acquisition strategy. Reporting directly to the CMO, you will lead a high-performing international marketing team tasked with scaling new trader acquisition across multi-channel strategy, that is uniquely locally while leveraging a global approach. This role demands a balance of commercial rigor, performance marketing mastery, outstanding collaborative team player and innovative leadership. You will be responsible for deploying multi-million-dollar budgets to drive measurable ROI, building a world-class testing architecture, and pioneering new, scalable growth paths in a hyper-competitive global trading market. Key Responsibilities: 1. Global Acquisition Strategy & Performance Lead the global client acquisition strategy, taking full accountability for top-line user growth, cost per acquisition (CPA), return on ad spend (ROAS), and long-term customer lifetime value (LTV). Scale mass market trader acquisition across diverse regions with hyper focus on cutting through locally with strict regulatory frameworks. 2. Channel Diversification & Expansion Reduce reliance on traditional paid search and social by aggressive diversification into programmatic, brand consideration channels, influencer marketing, native advertising, app marketing, and significantly increasing localised media buying. Establish strategic local brand partnerships opportunities and offline-to-online initiatives that unlock untapped pools of retail traders. 3. Data-Driven Rigor & Robust Testing Culture Champion a continuous, structured testing framework spanning full funnel marketing, ad creative, landing page conversion rate optimisation (CRO), messaging, and bidding strategies. Partner closely with Analytics and Data Science to maximise performance through multi-touch attribution (MTA), media mix modeling (MMM), and automated predictive LTV scoring. 4. Innovation & MarTech Advancement Stay ahead of Fintech and AdTech shifts, integrating AI-driven automation, dynamic creative optimisation (DCO), and emerging marketing channels to gain competitive advantages. Oversee the evolution of the acquisition technology stack, ensuring seamless integration between ad platforms, analytics toolsets, and customer onboarding funnels. 5. Leadership & Team Development Lead, mentor, and expand a cross-functional global acquisition team comprising performance marketers and agency partners. Foster a high-performance collaborative culture grounded in accountability, rapid experimentation, and continuous professional development.