We're looking for a commercially minded, customer-focused analytics leader to head up our Product Analytics function. This is a high-impact leadership role partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling,  experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. You'll lead a high-performing team while ensuring customer and commercial insight is embedded throughout the product lifecycle. What You'll Be Doing Own the Product Analytics roadmap, aligning analytical priorities to product strategy, customer needs and commercial objectives. Partner with Product Managers, Designers and Engineering teams from concept through to delivery, embedding analytics throughout the product lifecycle. Lead customer journey analytics across web and app experiences, identifying behavioural trends, friction points and opportunities to improve engagement, conversion and retention. Develop predictive models and analytical solutions that power personalised customer experiences, including Next Best Action, recommendations and intelligent decisioning. Influence product strategy and prioritisation through customer insight, behavioural analytics, opportunity sizing and commercial evaluation. Support the launch of new products and features through customer analysis, experimentation, measurement frameworks and post-launch performance evaluation. Champion experimentation, A/B testing and AI-driven approaches to continuously improve customer engagement, product performance and customer value. Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage customer segmentation, behavioural insights and scalable data solutions.