At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations. Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments. Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth. As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development. This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results. Generate qualified leads and contribute to pipeline growth. Increase Helin's visibility and credibility across target markets. Deliver impactful campaigns and content that drive customer engagement. Improve marketing performance through data-driven optimization. Support commercial growth through effective collaboration across teams. Key Responsibilities Execute multi-channel marketing campaigns across digital platforms. Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives. Manage the company website Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials. Support webinars, trade shows, industry events, and customer advocacy initiatives. Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns. Manage marketing automation activities and campaign performance within HubSpot and related platforms. Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools.