Anticipated Contract End Date/Length: 6 months Work set up: Fully Remote, 4 days per week, 8 hours per day Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively. What you will do: Website & CMS Management Develop and launch new website pages and sections as required. Redevelop and optimise existing pages to improve the overall user journey and conversion. Manage ongoing website maintenance and updates within the CMS. Ensure website content remains accurate, current, consistent, and aligned with brand guidelines. Identify opportunities to improve website usability, engagement, and conversion. Support ongoing optimisation of website structure, content, and functionality. Maintain consistency across the website in terms of design, messaging, and user experience. Collaborate with internal stakeholders and external partners on website development and improvements where required. SEO, AEO & GEO Support ongoing optimisation of website content for SEO, AEO, and GEO. Develop and optimise content to improve organic visibility and discoverability. Identify opportunities for keyword, content, and technical optimisation. Support technical SEO hygiene and ongoing website health. Monitor relevant performance metrics and recommend improvements. Ensure website content is structured and optimised for evolving search and AI-driven discovery. Marketing Automation & HubSpot Manage and maintain marketing activity within HubSpot. Build, schedule, publish, and monitor digital marketing campaigns. Support campaign automation, workflows, and audience segmentation. Monitor campaign performance and provide reporting and recommendations. Maintain and optimise marketing databases and campaign activity where required. Support ongoing improvements to marketing automation processes. Digital Campaigns & Social Media Develop, build, and publish digital marketing campaigns across relevant channels. Manage the scheduling and publishing of LinkedIn content. Develop engaging content aligned with campaign objectives and target audiences. Monitor campaign performance and identify opportunities for optimisation. Support campaign reporting and provide insights to improve future activity. Creative & Content Support Develop and adapt content for digital marketing channels. Provide basic artwork and design support where required. Edit and produce short-form video content for digital and social channels. Create and adapt LinkedIn content and supporting visual assets. Maintain a consistent and professional brand look and feel across all content. Work within Adobe Creative Cloud to create and edit marketing assets.