About the role: We're looking for a UX Designer who thrives on understanding people. You're at your best when talking to users, uncovering their needs, and translating those insights into better products. Research isn't just part of your process, it's what drives your decisions. In this role, you'll lead the research side of our design practice, from planning studies and running usability tests to uncovering insights that directly influence our product direction. You'll also help shape how AI can enhance research by making it faster, more scalable, and more effective, while ensuring that human judgment remains at the center of every decision. Key Responsibilities: What you'll do Lead user research activities, including interviews, contextual inquiries, field studies, and usability testing (moderated and unmoderated). Design and execute research plans that answer real product questions, from participant recruitment and study design to scripts, tasks, and analysis. Turn qualitative and quantitative findings into clear insights, customer journeys, opportunities, and actionable recommendations. Validate concepts, designs, and prototypes early and frequently, then measure success through post-release research. Leverage AI throughout the research process, including transcription, tagging, clustering, synthesis, interview preparation, and test design, while critically evaluating outputs and safeguarding participant privacy. Build and maintain a scalable research practice through templates, research repositories, standards, and shared ways of working. Collaborate closely with product owners, developers, and designers in an agile environment, ensuring the voice of the user is represented in product decisions, refinements, and roadmap discussions. Advocate for evidence-based decision making and help foster a culture of continuous learning and user-centered design.