To build and retain a long-lasting relationship with new and existing customers in a multichannel retail environment by: valuing and fulfilling customer needs and expectations thereby stimulating more and more frequent visits. understanding customer motivation and expectations, and play an active role in turning them into commercial opportunities. ensuring a positive shopping experience that creates trust in the IKEA Brand before, during and after their visit To ensure a positive and joyful shopping experience for all IKEA visitors and customers. This includes in particular: ensuring the department is fast and efficient our customers, and cost-effective for the IKEA store. ensuring that customers’ issues are handled in a reliable, efficient, accurate and friendly way. ensuring that co-workers are supported in their daily work.