As a Senior Marketing Specialist , you will be responsible for strengthening the KEENFINITY brand, supporting business growth and increasing market visibility through strategic B2B marketing initiatives. You will support Marketing & Brand activities across digital and offline channels, bringing expertise, best practices and market insights to strengthen KEENFINITY’s positioning and customer engagement. Responsibilities: Marketing and Brand Support the development of KEENFINITY brand positioning. Conduct market and competitor benchmarking. Ensure consistent application of the KEENFINITY brand across all channels and materials. Develop and execute B2B marketing initiatives targeting key decision-makers. Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition. Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey. Develop customer success stories, case studies and other marketing materials. Digital Marketing & Performance Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation. Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.