The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. The role partners with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into recommendations that support client objectives. What You’ll Do Develop data-informed media plans using audience insights, channel strategy, and client business objectives to support measurable campaign outcomes. Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities. Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels to improve performance. Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable campaign delivery. Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.