The Paid Social Specialist supports the planning, execution, optimization, and reporting of paid social campaigns for healthcare and life sciences clients. Working closely with media planners, strategists, analytics partners, and client teams, this role helps deliver high-quality campaign execution while ensuring budgets, reporting, and performance objectives are achieved. Success in this role requires strong platform knowledge, analytical thinking, and attention to detail. What You’ll Do Execute paid social campaigns across Meta Ads Manager, LinkedIn Campaign Manager, Pinterest, Snapchat, X, and other social advertising platforms to support client objectives. Monitor campaign pacing, budgets, and performance metrics, identifying optimization opportunities to improve campaign outcomes. Prepare campaign reports, analyze performance data using Excel, and communicate insights and recommendations to internal stakeholders. Manage campaign invoicing and reconciliation activities while maintaining accurate documentation and financial records. Collaborate with media, strategy, and analytics teams to support multiple client campaigns, deliver projects on schedule, and contribute to continuous campaign improvement.