Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other relevant platforms Conceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends Create short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats Develop and manage content calendars that align creative output with broader brand and marketing objectives Independently shoot, edit, and publish quick-turn social content while maintaining high creative and production standards Evaluate emerging social trends, viral formats, platform developments, and internet culture to identify opportunities for brand-relevant content Translate brand strategies and campaign objectives into culturally relevant, engaging, and platform-native creative Adapt content concepts, visual styles, storytelling techniques, and tone of voice across different social platforms Collaborate with internal marketing teams, creative agencies, influencers, creators, photographers, and other external partners Review and assess social content for creative quality, brand alignment, visual consistency, audience relevance, and platform suitability Use performance insights and audience feedback to iterate, optimize, and improve content Ensure all published content consistently reflects established brand guidelines, visual identity, and tone of voice