Create engaging, educational, and entertaining content that inspires users worldwide to learn Albanian. As part of Ling’s growth marketing team, you’ll develop creative short-form videos and carousels that spotlight language learning, culture, and everyday expressions, bringing Albanian to life through relatable storytelling and trend-driven formats. Produce short-form videos (Reels) and carousels for organic content, ads, and possibly YouTube that encourage global users to explore Albanian. Showcase unique linguistic and cultural aspects (phrases, expressions, traditions, humor) in a fun and engaging way. Collaborate with Ling’s creative and marketing teams to align videos with campaign goals, brand tone, and visual identity. Drive measurable audience growth (views, engagement, and click-throughs to Ling). Drive Installs & Activations by publishing high-performing short-form videos that convert viewers into new users. Stay ahead of social media trends to ensure content remains fresh, authentic, and high-performing. Content Creation and Storytelling Film and edit short-form videos introducing phrases, idioms, and cultural insights from Albanian. Present language tips, comparisons, and fun facts that appeal to global audiences. Incorporate humor, storytelling, and visual creativity to make language learning feel exciting and accessible. Collaborate with the design and copy teams to ensure branding and messaging consistency. Trend and Creative Development Research trending sounds, formats, and challenges that can be adapted for language-learning content. Experiment with different hooks, pacing, and storytelling styles to improve retention and watch time. Suggest fresh ideas for campaign tie-ins (e.g., seasonal trends, holidays, or app events). Performance and Optimization Analyze engagement metrics and identify patterns in top-performing content. Work with the Growth team to optimize video CTAs and link placements for conversions. Continuously refine creative direction based on performance insights. Use AI tools to automate and speed up content processes. Cross-Functional Collaboration Partner with social media managers, marketers, and copywriters to ensure cohesive visual storytelling. Join brainstorming sessions to contribute ideas for global campaigns featuring Eastern European languages.