1. Product & Portfolio full life cycle management Build product positioning, target species/application priorities and value propositions, execute product strategy and roadmap by region/channel/species. Contribute to SKU-level decisions (launches, repositioning, upgrades, phase-outs) with structured analysis on volume, margin and competitive fit. Design product Go-to-Market strategy (marketing activity plan and promotional materials of PPT, brochure, manuals, videos, etc). 2. Market & Customer Insight Conduct market intelligence on the animal nutrition value chain: market sizing by species and region, growth drivers, competitor benchmarking, pricing dynamics and substitution risk. Translate Voice-of-Customer from key accounts (integrators, feed mills, pet food producers) and distributors into clear product, technical and service requirements. Track regulatory changes (e.g. antibiotic reduction, food safety, sustainability), industry trends (precision feeding, alternative proteins, methane reduction, gut health) and translate into product opportunities.   3. Technical Positioning & Trial Support Act as commercial-technical owner for assigned products: own the product story, mode of action, dose-response evidence and target performance claims. Design and coordinate animal trials with R&D, application teams and external research partners (universities, contract research organizations, key customers); ensure trial protocols generate decision-grade evidence. Build evidence library: trial reports, white papers, ROI calculators, and species-specific application guides. 4. Commercial Enablement Support pricing management: price maintenance, regional differentiation, value-based pricing analysis. Provide product/solution training and promotion tools for sales team, and support key account projects; Join key customer visits and technical seminars to support negotiations, tenders and product introductions. 5. Cross-functional Collaboration Maintain efficient communication with R&D, supply chain, sales, regulatory, quality control department and global team to ensure the efficient launch of products. Collaborate with Marketing & Communications on content, technical articles, technical seminars, customer conferences, industry trade shows (e.g.,VIV,  EuroTier, IPPE, VICTAM, Feed forum) , collect market feedback and continuously optimize promotion strategy.   6. Product Performance Tracking & Regular portfolio review Track product KPIs: revenue, volume, gross margin, share of wallet by key account, NPD vitality index, win/loss rate, time-to-market. Provide regular portfolio reviews and ad-hoc analyses