Your Role  Act as a business co-pilot driving performance visibility and supporting the Regional GM (SEA & TR APAC), Sales and Finance team  Business Performance & Commercial Monitoring  Track KPIs across SEA (sales, productivity, sell-out trends)  Monitor door-level performance with key retailers with focus on our Flagships  Participate in the new sales dashboard optimization project  Sales and operations support  Strategic & Financial Support  Prepare executive summaries for business reviews and retailer meetings  Support P&L analysis and business cases (new doors, investments)  Assist in month-end reporting, budgeting and forecasting  Analyze growth drivers, risks, and performance vs targets  FP&A & Data Analytics  Support P&L analysis by country, channel and door  Evaluate promotional effectiveness and profitability  Automate reporting tools (Excel / Power BI)  Improve data accuracy, efficiency and reporting processes