Opportunities & Exposure Activation Calendar & Trade Plan Oversee the animation calendar to ensure it is fully updated Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market Animation Planning & Preparation Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events) Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets E-Commerce/Digital activations Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets Assist the Marketing team in developing VM display tools adapted to APAC markets Coordinate with HQ for the update and enhancement of E-commerce site E-monitoring of edoors on product launches and image Coordinate TR APAC digital activities with Area Manager, the retailers and HQ In charge of the approval process of online activities (Banner, social content creation, KOL posts….) with HQ and the Markets Competition Research & Analysis Prepare monthly newsletter detailing key competitor offline and online animations Monthly monitoring of competitor product positioning in key markets Mystery shopping to monitor competition best practices and key launches Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required) Category Management – CATMAN Support collecting and consolidating category and product information across markets Maintain and update category trackers, product lists and databases Support ad-hoc category management projects and analysis Regional Team support Support the Regional team for any ad hoc request Support the team in the financial processing of quotations, invoices and updating of budget expenses