Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research. Run multi-channel outbound sequences across email, LinkedIn and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience. Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters. Systematize a cross-subsidiary strategy that converts M3's proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions. Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards. Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance; Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools. Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.