POSITION SUMMARY The Vice President of Sales is responsible for leading the sales organization to drive profitable growth, margin expansion, and strategic customer development throughout domestic and international markets. KEY RESPONSIBILITIES Develop and execute the sales strategy in alignment with the company's overall business strategy and growth objectives.  Establish, communicate, and monitor strategic sales initiatives, priorities, and performance metrics.  Lead, coach, and develop the sales organization to drive accountability, engagement, and results.  Design and optimize sales processes, structure, and resources to support sustainable growth.  Identify and pursue new business opportunities while strengthening existing customer relationships.  Drive revenue growth while maintaining and improving product mix, pricing discipline, and margin performance.  Analyze customer demand, market trends, and competitive activity to support forecasting and strategic decision-making.  Partner with Product Development and Operations to translate customer insights into new products, enhancements, and market opportunities.  Lead key customer negotiations and ensure commercial agreements align with company objectives and profitability targets.  Collaborate with Finance, Operations, Supply Chain, Human Resources, and Executive Leadership to support enterprise-wide initiatives and business performance.  Oversee sales forecasting, pipeline management, and reporting to ensure visibility and execution against business goals.  Champion a customer-focused culture while balancing customer needs with the long-term interests of the business.