Manage the full sales cycle, from prospecting and lead generation through quotation, negotiation and successful order closure Drive sales growth across Northern England territory and achieve agreed sales targets in key market segments Identify, qualify and convert new business opportunities while building a sustainable sales pipeline Develop strategic account plans for key customers and target accounts to achieve long-term business growth Understand customer applications and provide tailored analytical solutions through technical consultations, presentations, demonstrations and workshops Support customers in defining testing methodologies and analytical requirements while developing compelling business cases for our technologies Build trusted relationships with decision-makers, researchers, laboratory managers and procurement teams, ensuring a high level of customer satisfaction and long-term partnership Monitoring market trends, identify emerging opportunities and represent our business unit at industry events in close collaboration with application, service and marketing teams