Remote | Part-Time preferred, Fractional considered ✍️ WRITE WORDS. DRIVE ACTION. PROVE THE RESULTS. Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers. Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing. Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls. This isn’t a role for someone who simply enjoys writing. We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator. 🎯 WHAT YOU’LL OWN You’ll create copy across multiple channels, including: - Cold email sequences — for client campaigns and internal outbound - Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads - Landing pages — from the headline to the CTA and everything in between - Newsletters & email sequences — content that turns subscribers into leads - LinkedIn content — writing in two distinct founder voices - Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals You’ll have a lot of creative ownership — but the goal is always the same: Make people do something. 📊 HOW WE MEASURE SUCCESS Forget word count. Forget how “pretty” the copy looks. We care about: - Reply rates - Click-through rates - Conversion rates - Leads generated - Calls booked If the copy performs, you’re doing your job. 🧠 YOU’LL BE A GREAT FIT IF... - You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses - You can show real results from your copy — not just examples of what you wrote - You’re comfortable writing in someone else’s voice and can switch between distinct personalities - You use AI as part of your workflow, but know how to challenge, edit, and improve AI-generated drafts - You have strong commercial instincts and understand why people click, reply, buy, or book - English is your native language - You can overlap with Lisbon time for at least 4 hours per day - ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech 🚫 THIS PROBABLY ISN’T FOR YOU IF... - Your background is mainly long-form SEO or brand storytelling - Your workflow is basically “prompt → copy → send” - You rely on a designer to figure out whether your copy actually works - You care more about sounding clever than getting results