Primary Responsibilities:   Translate business and functional requirements into intuitive and scalable web designs.  Design intuitive desktop experiences for administrative and mobile experiences for customer-facing storefronts.  Create structured user flows, information architecture, wireframes, prototypes, and high-fidelity interface designs using Figma.  Create and maintain scalable design systems, including design tokens, reusable components, standards, conventions, and clear usage guidelines.  Define and create comprehensive documentation of application and component behavior through detailed specifications and diagrams, capturing states, interactions, transitions, responsive behavior, validation, errors, loading conditions, permissions, dependencies, and edge cases to provide developers with clear, implementation-ready requirements.  Design responsive experiences with particular attention to accessibility, content hierarchy, and conversion-oriented shopping journeys.  Apply usability principles to identify friction points and improve workflows throughout the customer and administrative experiences.  Collaborate with product owners to define product branding and craft visual narratives using the Story Brand framework.  Collaborate closely with developers to ensure designs are technically feasible and aligned with platform capabilities.  Create digital assets such as icons, illustrations, web page CMS theme designs, while ensuring high standards of typography, layout, color balance, and overall visual consistency.