For our team in the Netherlands, we are looking for a Content Marketing Specialist who combines strong content creation skills with a commercial and data-driven approach to marketing. You will translate our marketing strategy into compelling content and effective campaigns for the Dutch market. You will combine creativity with a strong focus on performance, helping us generate a steady flow of qualified leads for our consultants. You will work closely with and report directly to our Marketing Manager Netherlands and collaborate with international marketing colleagues, consultants, HR and other stakeholders. Your mission is to make PNO Innovation and our expertise visible to the right audiences and turn that visibility into commercial opportunities. You will take ownership of day-to-day content and campaign execution, turning complex topics into clear and engaging communication. Using data, digital marketing tools and AI, you will continuously improve our content and campaigns and help build a consistent flow of qualified leads. Create, design and publish compelling B2B content for LinkedIn, our website and other relevant channels Develop, launch, monitor and optimise marketing campaigns in line with our business priorities Build and develop lead generation activities in HubSpot, including landing pages, forms, gated content and email sequences Track campaign performance and translate insights into concrete improvements