Prokeep

Demand Generation Marketing Manager, SMB

United States FullTime Remote
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Job Description

ABOUT US Prokeep is an Order Engine on a mission to empower distributors to win by turning every customer interaction into an order opportunity. Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics, and other skilled professionals to order parts, troubleshoot issues, and generally, get what they need and get on with their day. Built for the $100+ billion distribution market, Prokeep eliminates missed opportunities caused by busy phone lines, scattered customer data, and passive sales habits. By centralizing communication and enabling proactive outreach, we help teams take more orders from any channel and get more orders by driving demand, fueling growth, stronger relationships, and greater impact across the supply chain. Having recently secured a $25M Series A investment, we're poised for rapid growth and innovation. If you're passionate about tackling complex challenges in a collaborative, fast-paced environment while contributing to an often-overlooked yet vital sector of the economy, we'd love to have you on board. Let's shape the future together, one order at a time! PROKEEP VALUES - Build Together. – Collaboration, camaraderie, and customer-focus are core to how we collectively work and win. - Own It. – Persistence and personal growth drive the results - and the rewards! - that we can all enjoy. - Be Humble. Be Human. – Respect and authenticity allow us to build meaningful and lasting relationships. - Have Fun! – Positivity, perseverance, and a bit of laughter all allow us to make an impact while enjoying the rollercoaster! POSITION OVERVIEW Prokeep is in the middle of a significant transformation, from a communication platform to an Order Engine that powers the front-of-house for distributors. As we grow, we are building out our Marketing team to keep the top of the funnel full in our SMB segment. Reporting to the Vice President of Marketing, the Demand Generation Manager for SMB owns new-logo pipeline generation for the segment. You will build and run campaigns and plays across email, outbound SDR, and some events, and you will work closely with Content Marketing, Sales, SDRs, and RevOps to do it. This is a hands-on role. We are looking for someone with B2B SaaS demand generation or growth marketing experience who writes well, is comfortable in the data, and likes working side by side with Sales. Experience in wholesale distribution or construction is a plus. Success in this role means campaigns across email and SDR outbound are running consistently and driving SMB new-logo pipeline. You turn strategy and campaign ideas into live sends, plays, and events quickly and without anything falling through the cracks. The result is a dependable engine that keeps SMB pipeline moving week over week. YOUR MISSION The Demand Generation Manager for SMB is the engine behind new-logo pipeline for our SMB segment. You build the plan, run the plays, and use results to decide what to scale, pause, or stop. This is a remote role in the United States. - Build and run the SMB Marketing Playbook: a measurable plan across email, outbound SDR, and events that is tied to SMB pipeline goals. - Stand up a full account-based marketing (ABM) motion for SMB, using proven best practices and new ideas. - Build and run plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting. - Use AI to identify the contacts and companies most ready for a sales call or a campaign message. - Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences. - Work with the SDR Manager every day on lead flow and hand-off volume, and build their feedback into the next campaign. - Use performance data and A/B testing to decide what to scale, pause, or stop. - Partner with Content Marketing, Sales, and RevOps to get the content, data, and routing each campaign needs. - Manage the SMB campaign calendar and keep every campaign on schedule. - Report weekly on pipeline generated by channel and campaign, and flag what is working. - Travel to our headquarters in New Orleans at least once a quarter, plus events as needed. QUALIFICATIONS - 3 to 5 years of B2B SaaS marketing experience, focused on demand generation or growth marketing. - A track record of running campaigns that generate new-logo pipeline. - Hands-on experience building campaigns and plays in HubSpot. - Experience running high-volume outbound or signal-based orchestration plays (for example, Unify or RollWorks). - Experience using AI to build target lists or to generate campaigns or projects. - Strong analytical skills: comfortable in dashboards, testing ideas, and presenting data-driven decisions. - Strong writing skills, with the ability to take campaign copy to at least 80% ready. - Strong project management: organized, detail-oriented, and reliable on follow-through. - Experience partnering closely with Sales, and you enjoy it. - Unify experience is a plus. - Experience in wholesale distribution or construction is a plus. WHY PROKEEP? At Prokeep, we offer a dynamic, passionate, and collaborative work environment where innovation thrives. Here's what you can expect: - Competitive Compensation: $108 -$130K OTE, depending on experience, qualifications, and fit. Quarterly performance bonus tied to KPIs used across the Prokeep Marketing organization. - Equity Package: Your success is our success, share in the growth you'll help create. - Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP). - Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits. - Continuous Growth: Yearly education stipend to support your professional development.

Frequently Asked Questions

What does the Demand Generation Marketing Manager, SMB role at Prokeep involve?

The Demand Generation Marketing Manager, SMB position at Prokeep in United States is a fulltime role. ABOUT US Prokeep is an Order Engine on a mission to empower distributors to win by turning every customer interaction into an order opportunity. Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics, and other skilled professionals to order parts, troubleshoot issues, and generally, get what they need and get on with their day. Built for the $100+ billion distribution market, Prokeep eliminates missed opportunities caused by busy phone lines, scattered customer data, and passive sales habits.

What skills are required for Demand Generation Marketing Manager, SMB at Prokeep?

Key skills for this role include: Rust, RDS, API.

What is the salary for Demand Generation Marketing Manager, SMB at Prokeep?

The salary for this position is not publicly listed. You can negotiate during the interview process. Check Glassdoor or Levels.fyi for estimates.

Is the Demand Generation Marketing Manager, SMB position at Prokeep remote or on-site?

This position is Remote. You can work from anywhere, subject to the employer's remote work policy.

How do I apply for Demand Generation Marketing Manager, SMB at Prokeep?

You can apply for this position directly through the employer's careers page. Click the 'Apply Now' button on this page to be redirected to the original listing. Make sure your resume is ATS-optimized. Use SpotChange's free ATS test to check.

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About This Role

Demand Generation Marketing Manager, SMB at Prokeep is a fulltime management position in United States. Key skills include Rust, RDS, API. Education: Master's Degree preferred.

This role is classified as remote and is suitable for manager-level professionals. Ghost Score 15/100 (Probably Active) indicates this listing is probably active with recent employer engagement.

To apply, visit the official application page through the Apply Now button above. SpotChange Jobs provides AI-powered career tools including resume optimization, ATS testing, interview preparation, and salary negotiation assistance.