About the Role: As the Key Client Lead, you will be responsible for defining and executing the long-term commercial strategy for Reach’s defined Tier 1 clients. You will leverage category expertise, audience insights, and our extensive product portfolio to position Reach Solutions as an essential partner to Key Clients. You will take a full 360 approach, building commercially advantageous relationships with agencies, clients directly and their PR and comms teams in order to maximise all revenue opportunities and influence clients media spend to direct to Reach’s commercial business objectives. This is a highly strategic, commercially astute role that thrives at the intersection of data, multi-channel creativity, proactivity, and client partnerships. What you will be doing Drive Key Client Strategy & Revenue: Develop comprehensive, long-term media strategies for Tier 1 clients, leveraging category insights and product capabilities across data, social, video, affiliate, and print to achieve ambitious digital growth targets. Cultivate Senior Partnerships: Build deep, trusted relationships with C-suite and senior decision-makers across Tier 1 agencies, brand clients, and PR/comms teams to embed Reach at the center of their media planning and unlock "always-on" revenue streams. Pipeline Management & Reporting: Oversee robust pipeline management, deliver accurate annual forecasting/re-forecasting, and track client engagement and revenue performance across your portfolio. Thought Leadership & Cross-Functional Collaboration: Deliver proactive presentations and thought-leadership sessions to the market while partnering closely with the Agency Hub, Reach Studio, Strategic Planning, Trading, and Insight teams to execute full-funnel solutions. Talent Development: Manage, mentor, and empower Agency Business Managers through structured KPIs, 1-to-1s, and clear career pathing to build future commercial leaders. This is an office based role working from our London hub, we are therefore open to candidates based in or able to commute to Canary Wharf.