<p>Recast helps the sharpest teams in the world solve complex measurement problems with sophisticated, composable MMMs and tooling. We’ve built a strong foundation through being on the bleeding edge of marketing science research, creating deep product capabilities, and fostering a trusted founder-led brand.</p>
<p>Now we’re building the programs that will bring that work directly to more enterprise buyers.</p>
<p>You’ll inherit a defined ABM list of target enterprise companies and your job is to prioritize and activate that network through targeted outbound, executive dinners, conferences, and a flywheel of customer proof. Then, you’ll help turn those efforts into qualified opportunities and revenue.</p>
<h3>Specifics of the role:</h3>
<p>This is a senior, hands-on IC role. You’ll design the programs and personally execute them, which will include researching accounts, drafting outreach, recruiting dinner attendees, running events, managing follow-up, and working closely with Sales. Importantly, you’ll have meaningful variable comp tied to executing these programs well against clear success criteria.</p>
<p>You’ll also have budget, access to Recast leadership and technical experts, and support from sales, delivery, and agency resources.</p>
<p><strong>All of this means we’re looking for someone who has already built successful outbound and field-marketing programs and can bring that exceptional experience to Recast.</strong></p>
<h3>Programs you’ll own on day one</h3>
<ul>
<li><strong>Outbound and account activation:</strong> Prioritize cohorts within our existing ABM list, map buying committees, develop relevant outreach, and run campaigns that create qualified conversations. Work with Sales on follow-up and opportunities across sibling brands and sibling business units.</li>
<li><strong>Dinners, conferences, and general field marketing:</strong> Build and execute a focused event program, from account selection and invitations through logistics, hosting, and follow-up. Use events to create valuable relationships and conversations. These may be as small as setting up coffee between a founder and a CMO all the way to planning a booth + speaking engagement at a major conference.</li>
<li><strong>Customer proof:</strong> Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories.</li>
</ul>
<p>You’ll also partner with the Head of Marketing on positioning, messaging, and campaign assets, drawing on Recast’s research, product capabilities, and customer experience.</p>
<h3>The experience you need:</h3>
<p>We’re looking for an exceptional teammate to bring these programs to life and begin executing well on them early. That looks like:</p>
<ul>
<li><strong>5+ years in GTM for high-ACV B2B SaaS</strong>, working with long sales cycles, multiple stakeholders, complex enterprise buying committees, etc.</li>
<li><strong>Demonstrated success running outbound programs.</strong> You’ve personally owned targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated.</li>
<li><strong>Demonstrated success in field marketing.</strong> You’ve personally planned and executed enterprise dinners, conferences, or similar events, recruited relevant attendees, and created value-adding environments.</li>
<li><strong>Credibility with senior buyers.</strong> You’re a strong writer and communicator who can engage marketing and analytics leaders and connect technical capabilities to business needs.</li>
<li><strong>Independent execution and strong sales partnership.</strong> You’re comfortable owning the details, maintaining clear account records, and traveling regularly for events.</li>
</ul>
<p>Experience in marketing measurement, martech, adtech, or data products is a plus but not required. What’s more important is that you understand our GTM motion and create programs that make it better than the sum of its parts.</p>
<h3>Notes on the role:</h3>
<ul>
<li><strong><em>Team:</em></strong> Marketing&nbsp;&nbsp;</li>
<li><strong><em>Reports to:</em></strong> Head of Marketing&nbsp;&nbsp;</li>
<li><strong><em>Location:</em></strong> Remote, EST time zone preferred. Regular travel required.</li>
</ul>