Senior Manager, Visual Merchandising & Retail Experience  Reports To: VP of Marketing, North America   Business Area: Marketing  Location: New York City     Travel: up to 50% Travel OVERVIEW  Salomon North America is expanding our retail marketing team. We are looking for a Senior Manager, Visual Merchandising & Retail Experience to lead the execution of our global retail experience playbook across owned retail channels in North America. This role is responsible for aligning brand and product storytelling with our consumer calendar. The Senior Manager will lead local retail marketing and visual merchandising (VM) teams, partner closely with product merchandising, and own the end-to-end consumer journey across Salomon's owned retail footprint. They will be the expert when it comes to retail concept and fixture packages and experience, plus lead planning and execution of all store development from a VM perspective that elevates the Salomon retail experience consistently across the region  SCOPE OF WORK: Outdoor, Road, Trail, Sportstyle, Apparel & Gear and Brand   ESSENTIAL DUTIES & RESPONSIBILITIES  To perform this job successfully, an individual must be able to perform each essential duty and responsibility with best-in-class performance:  Playbook evolution and execution  Localize and execute Salomon's global retail experience playbook across all owned retail doors in North America.  Partner with global VM and retail experience teams to provide regional feedback that informs future playbook development.  Partner directly with new store opening team and local retail marketing to drive the look & feel and experience at each Salomon store opening.  Anticipate visual and store design/floorplan opportunities and drive related VM evolution.  Track and report on marketing KPIs for each store.    VM Develop and implement retail VM guidelines, seasonal launches, product stories, windows and fixtures (train the trainer).  Partner with Merch and Planning to ensure VM support inventory opportunities. Analyze store performance and adjust merch strategies.  Partner with Area managers, Store manager to ensure team training and compliance on VM standards.  Guest experience  Identify opportunities to make the guest experience more engaging and elevated.  Develop retail standards across all touchpoints, and by store type. Capture ideas and best practices from top doors and share with the teams. Monthly calls with Guest Experience DORs to discuss launches, VM updates, standards and opportunities.  Support end-to-end consumer journey across Salomon-owned retail in North America, from entry experience through product discovery, fitting/trial, and checkout.  Brand & Product Storytelling  Ensure all in-store brand and product storytelling is aligned with the global brand calendar, seasonal launches, and campaign moments. Prioritize and elevate stories based on the consumer assortment and objective with each store.  Connect events, product launches, community engagement and loyalty program incentives to ensure a seamless guest experience.  Collaborate with brand marketing to ensure consistency of messaging and creative execution from campaign concept through in-store delivery.  Team Leadership  Manage and develop the local retail marketing and visual merchandising teams.  Propose team evolution and capabilities required as we scale.   Set priorities, allocate resources, and manage workload across store install cycles and seasonal resets in alignment with the product merchandising and store teams.  Cross-Functional Partnership  Support product merchandising teams by aligning VM strategy with assortment planning, product launches, and category priorities.  Partner closely with store operations and retail leadership to allocate and manage budgets.  Attend major floor sets for our key doors to support retail teams.  Identify opportunities to enhance the in-store experience, drive engagement, and support conversion and brand loyalty.  Use consumer insights, store performance data, and feedback loops to continuously refine the retail experience.