Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. The Principal, Insights & Innovation pairs deep data and statistical expertise with strong business acumen and industry knowledge to develop new, cutting-edge solutions and thought leadership in media intelligence, spanning behavioral and contextual targeting, media planning and insights, measurement, activation and optimization. Built on Samba's data and informed by customer discovery, industry trends, and competitive analysis, these solutions take the form of personalized, interactive applications that move counter to monolithic, one-size-fits-all interfaces, while incorporating AI and agentic workflows. Operating within the Insights & Innovation team, the role serves both internal teams (Sales, Product, Engineering, and Marketing) and external customers, always building toward where the market is headed rather than where it stands today.