What we’re after: Lead Performance Marketing Manager (12-month Maternity Cover) Reporting Line: Head of Marketing As Lead Performance Marketing Manager , you will oversee SimplyCook’s performance-driven customer acquisition channels, including Inspire channels (paid social, Google) and Incentive channels (affiliates and partnerships). Working closely with the Head of Marketing, you will translate acquisition strategy into high-performing campaigns, ensuring channels deliver sustainable growth and high-quality customers. This role is ideal for a strategic, analytical, and commercially-minded marketer ready to step into a broader leadership position, guiding teams, shaping channel strategy, and overseeing high-impact acquisition initiatives. Channel Growth & Oversight Oversee and manage SimplyCook’s full suite of acquisition channels, including: Inspire channels – paid social (Meta, TikTok), Google, and other performance-driven channels designed to inspire new customers. Incentive channels – affiliate and partnership programmes that drive acquisition through value-driven collaborations. Organic channels - SEO and referral. Provide strategic guidance to the Performance Marketing Manager and Performance Executive, ensuring channels deliver against growth targets, CPA, and customer quality targets. Set the direction for each channel, aligning campaigns with SimplyCook’s broader acquisition strategy and long-term business objectives. Support the team in testing new initiatives, optimising channel mix, and scaling high-performing activity. Monitor and review channel performance at a high level, providing insights, recommendations, and prioritisation to the Head of Marketing. Experimentation & Conversion Optimisation Oversee structured testing across creatives, messaging, incentives, and user journeys, ensuring learnings are applied to improve acquisition performance. Collaborate with design, product, and analytics teams to develop and implement experiments. Review insights from tests and performance reports to refine channel strategies and maximise impact. Performance Insights & Reporting Analyse channel performance trends, providing clear insights, recommendations, and next steps to leadership. Ensure robust tracking and reporting of acquisition metrics across Inspire and Incentive channels. Work with BI and data teams to maintain accurate measurement and reporting frameworks. Cross-Functional Collaboration Partner with CRM, product and data teams to optimise the end-to-end acquisition journey. Ensure acquisition campaigns and partner activity are aligned with wider marketing initiatives and seasonal campaigns. Act as a key liaison between internal stakeholders and channel teams to ensure seamless execution. Team Leadership & Development Provide guidance, mentorship, and strategic direction to channel specialists, fostering a culture of experimentation, collaboration, and results-driven performance. Support professional development for the Inspire and Incentive channel teams. Champion a performance-focused mindset, ensuring teams are empowered to execute effectively and learn from data-driven insights. Strong experience managing performance marketing channels, ideally including paid social, Google, affiliates, or partnerships. Experience in overseeing multiple acquisition channels, guiding teams rather than handling day-to-day execution. Proven ability to interpret data, optimise performance, and provide strategic recommendations. Commercial mindset with strong understanding of CPA, ROI, and customer lifetime value metrics. Strong leadership and mentoring skills, with experience supporting channel managers or senior executives. Excellent communication and collaboration skills, able to influence stakeholders and align cross-functional teams. Strategic thinker with a passion for experimentation, optimisation, and sustainable growth.