As an Area Sales Manager for the region  North West, North East and Scotland , you will manage and expand the B2B customer base, fostering strong, profitable relationships throughout your region. This role is crucial in achieving our strategic sales objectives, not only by retaining revenue from existing customers but also by expanding our customer base through a hands-on, consultative, value add approach. As a pivotal commercial advisor, you will be committed to mutual growth with your customers by leveraging your commercial experience, product knowledge and relationship-building skills. This is a multifaceted role where your commercial acumen, proactive sales approach and highly developed relationship skills will give you a real competitive edge that will enhance your personal success as well as the strength of our brand. This is primarily a product sales role, focused on developing business with installers and distributors, rather than a specification sales position. You will be supported by our experienced technical and internal sales teams, allowing you to focus on building customer relationships and driving sales. Manage (sales & relationship management) B2B customers (installers and distributors); Act as a commercial advisor and provide guidance for mutual growth; Maintain relationships with existing customers by providing timely and comprehensive information about products and/or services, as well as preparing proposals on new opportunities; Work closely with our technical and internal sales teams to support customers with technical enquiries and product-related issues, ensuring customer satisfaction; Help achieve the sales budget of the professional channel through strong account management and helping installing customers to win business opportunities (taking into account both a push & pull strategy); Acquire new customers within existing and/or new market segments, with a proactive policy towards prospects; Provide input (market share, price evolution etc) for the budget process of the company; Analyze the volume, turnover and product portfolio mix by customer and share this information internally with the departments involved; Prepare and achieve regional plans after analyzing the market and mapping accounts; Collect, interpret and share market information: customers, competitors, and potential new channels/customers; Monitor developments on the market and, if necessary, provide a timely response, for example, regarding product developments of competitors; Analyze this market information and propose expansion options (new business opportunities); Advise on market developments and trends as input for the company's strategy. This is a field-based role, with approximately four days per week spent visiting customers across the region and one day dedicated to administration, planning and follow-up activities. Frequent overnight stays are required to support customer visits and effectively manage the territory.