Shape the long-term portfolio strategy by leveraging market trends, customer and end-user insights, competitive intelligence and business performance analysis to identify growth opportunities, define portfolio priorities and support strategic investment decisions. Define and evolve compelling portfolio value propositions by driving segmentation, solution positioning, range architecture and feature prioritization, ensuring differentiation, customer relevance and alignment with market needs. Drive portfolio lifecycle and performance management by leading launch, enhancement, simplification and end-of-life decisions, while monitoring portfolio health, commercial performance, profitability and portfolio mix to maximize sustainable growth. Lead global go-to-market execution and launch excellence by coordinating the Launch Wave process, ensuring alignment with the DEVELOP methodology, securing launch readiness across functions and supporting successful market adoption of new solutions. Orchestrate cross-functional collaboration and portfolio governance by partnering closely with IDT, Sales, Finance, Brand & Communication, Customer Marketing and Market Research teams to align priorities, build business cases and support key portfolio decisions. Enable commercial success across markets by developing global communication and sales enablement toolkits, from brief to key asset delivery, leveraging expert agencies and collaborating with Brand & Communication when relevant, while providing competitive intelligence, training tools and expert support to regions to accelerate adoption and business performance.