Role purpose: Harmonize & ensure consistency of processes across crops by managing a team of PS, monitoring, and shape the product portfolio. Key responsibilities of role:  Managing a Team of PS in the territory and harmonizing processes across crops and geographies.  Developing product strategies for a given geography, collaborating with cross-functional teams to ensure product alignment with business goals  Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape  Planning trials: define the standard varieties, trial seed allocation, and standard key traits for evaluation of the PLC 6 trials  Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory  Consolidate CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities  Define and drive New Product Introduction (NPI) strategy and Plans with the Customer Experience campaigns Drive variety naming and activate registration / IP protection  Assess value traits & positioning, proposing pricing Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends, values, and value chain needs, including competitor landscaping  Update customer needs and preferences to support analysis of portfolio health, update of TPP, and prioritize crops, segments, and market scope  Provide technical support to key producers, leveraging technical knowledge to the sales team to prepare sales arguments and after-sales support