The National Football League

Manager, Sponsorship New Business

New York, New York, United States Full-time Hybrid
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Job Description

<p>The Manager, Sponsorship New Business, is a key member of the Business Development team responsible for generating revenue by developing and selling integrated marketing partnerships for the NFL globally.</p>

<p>This position will work collaboratively across the NFL to identify partnerships that support key initiatives such as NFL FLAG, International growth, audience growth across youth, multicultural and women, and game innovation.</p>

<p>Given the new business focus of this position, we are seeking candidates with a demonstrated track record of independently sourcing, negotiating, and closing sponsorship or partnership deals, and who can quickly contribute to revenue growth.</p>

<p><strong>Responsibilities:</strong> </p>

<ul>

<li>Responsible for developing a global pipeline and executing partnerships with blue-chip brands to reach Sponsorship revenue goals </li>

<li>Cultivate global and local market category prospects through category analysis and market research, with a focus on international markets without a dedicated new business resource  </li>

<li>Establish and build relationships with key external contacts (e.g., corporate decision makers at Fortune 500 companies and influencers in the sports marketing and agency world) </li>

<li>Pursue prospects through contact strategy, development, and delivery of sales presentations, negotiation, and contract execution </li>

<li>Actively contribute innovative thinking and fresh ideas that help lead to new revenue-generating sponsorship opportunities and contribute to cross-functional working groups consisting of key internal stakeholders (e.g., Media, IT, Football Operations, Social Responsibility, etc.) to develop customized marketing platforms that align with prospective partner objectives </li>

<li>Develop and write strategic, customized presentations and partnership proposals for prospects </li>

<li>Effectively maintain sales pipeline and reporting documents, as well as other duties as directed </li>

<li>Help manage Sponsorship Business Development Senior Coordinator contributions to the team in partnership with the Senior Director </li>

</ul>

<p><strong>Required Qualifications:</strong> </p>

<ul>

<li>Bachelor's Degree </li>

<li>5+ years of direct sponsorship sales experience at league, team, agency and/or company </li>

<li>Hands-on experience leading the full new-business sales cycle, from prospecting through deal execution, required</li>

</ul>

<p><strong>Preferred Qualifications: </strong> </p>

<ul>

<li>Excellent written and verbal communicator; ability to build trusted relationships and influence across all levels both internally and externally </li>

<li>Proficient with MS Word, Excel and PowerPoint </li>

</ul>

<p><strong>Other Key Attributes / Talent Characteristics:</strong> </p>

<ul>

<li>Energetic, self-starter with a passion for uncovering synergies between Fortune 500 brands and the NFL </li>

<li>Strong knowledge of sports marketing and/or sponsorship landscape </li>

<li>Proficient in conducting industry research, prospecting, outreach, pitch ideation, and proposal development </li>

<li>Excellent written and verbal communicator </li>

<li>Ability to build trusted relationships and influence across all levels, both internally and externally </li>

<li>Experienced in leveraging your network to initiate and develop relationships with senior-level marketing executives </li>

</ul>

<p><strong>Physical Demands:</strong> </p>

<ul>

<li>N/A </li>

</ul>

<p><strong>Travel:</strong> </p>

<ul>

<li>Travel as needed for new business meetings (expected 10 percent of time)  </li>

</ul>

<p><strong>Terms /Expected Hours of Work:</strong> </p>

<ul>

<li>Expected 40-hour work week with limited weekend travel  </li>

</ul>

<p><strong>Salary / Pay Range</strong> </p>

<p>This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.<strong> </strong> </p><div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary </div><div class="pay-range"><span>$95,000</span><span class="divider">—</span><span>$110,000 USD</span></div></div></div><div class="content-conclusion"><p><strong><em><span data-teams="true"><span data-olk-copy-source="MessageBody">Benefits Information<br>To learn more about our comprehensive benefits offerings, please visit: <a href="https://www.nfl.com/careers/benefits" target="_blank">NFL BENEFITS</a></span></span></em></strong></p>

<p><em><span data-teams="true"><span data-olk-copy-source="MessageBody">At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. </span></span></em></p>

<p><strong><em><span data-teams="true"><span data-olk-copy-source="MessageBody">NO RELOCATION ASSISTANCE WILL BE PROVIDED.</span></span></em></strong></p>

<p><em>The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.</em> </p>

<p><em><strong>WHO WE ARE:</strong></em></p>

<p><em><strong>NFL Core Values:</strong></em></p>

<ul>

<li style="font-style: italic;"><em>Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.</em></li>

<li style="font-style: italic;"><em>Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.</em></li>

<li style="font-style: italic;"><em>Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.</em></li>

<li style="font-style: italic;"><em>Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.</em></li>

</ul>

<p><em><strong>NFL Leadership Attributes:</strong></em></p>

<ul>

<li style="font-style: italic;"><em>Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.</em></li>

<li style="font-style: italic;"><em>Execute: We take action with precision, delivering results that drive our goals forward.</em></li>

<li style="font-style: italic;"><em>Inspire: We motivate others through vision, energy, and a commitment to excellence.</em></li>

<li style="font-style: italic;"><em>Live Our Values: We embody our core principles in every decision and action.</em></li>

<li style="font-style: italic;"><em>Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.</em></li>

<li style="font-style: italic;"><em>Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact</em></li>

</ul>

<p><em><strong>WHO YOU ARE:</strong></em></p>

<p><em><strong>Talent Attributes:   What we expect for our employees:</strong></em></p>

<ul>

<li><em>Embody an enthusiastic, proactive can-do attitude </em></li>

<li><em>Embrace grit, free from ego or entitlement</em></li>

<li><em>Excel as a relationship builder, with the ability to influence</em></li>

<li><em>Eager learner, driven by passion rather than just ambition</em></li>

<li><em>Encompasses an incredible work ethic with an agile mindset</em></li>

</ul>

<p> </p></div>

Frequently Asked Questions

What does the Manager, Sponsorship New Business role at The National Football League involve?

The Manager, Sponsorship New Business position at The National Football League in New York, New York, United States is a full-time role. <p>The Manager, Sponsorship New Business, is a key member of the Business Development team responsible for generating revenue by developing and selling integrated marketing partnerships for the NFL globally.</p> <p>This position will work collaboratively across the NFL to identify partnerships that support key initiatives such as NFL FLAG, International growth, audience growth across youth, multicultural and women, and game innovation.</p> <p>Given the new business focus of this position, we are seeking candidates with a demonstrated track record of independently sourcing, negotiating, and closing sponsorship or partnership deals, and who can quickly contribute to revenue growth.

What skills are required for Manager, Sponsorship New Business at The National Football League?

Key skills for this role include: Rust, AWS, RDS, Agile.

What is the salary for Manager, Sponsorship New Business at The National Football League?

The salary for this position is not publicly listed. You can negotiate during the interview process. Check Glassdoor or Levels.fyi for estimates.

Is the Manager, Sponsorship New Business position at The National Football League remote or on-site?

This position is Hybrid. Expect a combination of office and remote work, typically based in New York, New York, United States.

How do I apply for Manager, Sponsorship New Business at The National Football League?

You can apply for this position directly through the employer's careers page. Click the 'Apply Now' button on this page to be redirected to the original listing. Make sure your resume is ATS-optimized. Use SpotChange's free ATS test to check.

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About This Role

Manager, Sponsorship New Business at The National Football League is a full-time management position in New York, New York, United States. Key skills include Rust, AWS, RDS, Agile. Education: Master's Degree preferred.

This role is classified as hybrid and is suitable for manager-level professionals. Ghost Score 40/100 (Possibly Stale) indicates this listing is possibly stale — verify on the employer site.

To apply, visit the official application page through the Apply Now button above. SpotChange Jobs provides AI-powered career tools including resume optimization, ATS testing, interview preparation, and salary negotiation assistance.