About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp. Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies. Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes. Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact. Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions. Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance. Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.