We are looking for an Online Advertising Specialist to join our growing team. The ideal candidate is a proactive learner and a strong communicator with in-depth knowledge of sales across various paid acquisition channels and marketplaces. Reporting directly to the Lead – Online Advertising Strategy, this role will allow you to put your creative and strategic skills to use on a daily basis. Responsibilities Campaign Management and Optimization Set up, create, proactively manage, and continuously optimize acquisition campaigns across all channels (Amazon PPC & DSP, Google Ads, Meta Ads, Microsoft Ads, DOOH, ChatGPT Ads, etc.) to achieve set sales targets: ad groups, ads, keywords, bids, budgets, targeting, creatives, etc. Analyze and optimize campaign performance by comparing current execution strategies with new ideas and strategies to test and iterate for incremental improvements (testing, A/B testing, assets, etc.). Conduct keyword, competitive, and market research for each account, including the discovery of new keywords. Reporting and Continuous Improvement Produce weekly and monthly performance reports, including actionable recommendations and strategic insights. Present actionable business insights based on campaign results to senior management. Contribute to improving the team's operational processes. Content and Brand Consistency Contribute to the creation of visual content (statics, UGC, videos) to improve campaign performance. Ensure consistency and alignment with the brand identity across all creative assets.