As a Marketing Automation Manager at Wellmark, you own the plan for how we use marketing automation capabilities, customer data, segmentation, triggers, workflow logic, testing, and operational standards to execute approved marketing strategies more efficiently and effectively. This includes advancing the maturity of Wellmark’s marketing automation capability by developing scalable, reusable journeys, governance practices, and measurement approaches that support targeted, personalized, integrated marketing automation campaign strategies at scale. You will collaborate with key stakeholders to understand business goals, translate approved marketing strategies into automated journeys, and recommend effective approaches that increase engagement, leads, acquisition, retention, and benefit utilization in key markets.  Ideal candidates have experience driving multi-channel automation strategy, customer journey development, and ongoing campaign optimization across lifecycle stages such as acquisition, onboarding, engagement, benefit utilization, retention, and re-engagement. You bring strong technical and data fluency, with the ability to work across automation platforms, customer data, audience segmentation, campaign triggers, workflow logic, A/B testing, performance reporting, and continuous optimization. You are passionate about automation technology and enjoy the challenge of keeping up with, and continuously learning, the ever-changing technology landscape. You have a demonstrated history of building successful relationships with peers and cross-functional partners, with the ability to adapt to dynamic business needs. Lastly, you are data-driven and understand the power of using metrics such as engagement, conversion, retention impact, acquisition efficiency, and automation productivity gains to inform campaign strategy and improve end-user engagement.