We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Director of Sales Development, you'll build and lead the SDR function from the ground up - hiring the team, designing the playbook, and owning the top-of-funnel pipeline engine that drives Base44's revenue growth. This role is for a builder. You've led BDR teams, implemented processes and systems, you’re a master of outbound, you have strong opinions on tool stack, are on the leading edge of operationalized AI within BDR motions, and you're excited by the challenge of defining what it looks like at a category-defining AI company. You'll work closely with our sales, marketing, and Wix leadership to create the foundation for how Base44 generates and qualifies pipeline at scale. Responsibilities Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE Build a feedback loop between the market and the product team, surfacing what's resonating and what's not Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach) Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity Build repeatable systems and playbooks for generating predictable pipeline