About Kawarizmi
We don’t just monetize traffic; we turn it into Cultural Capital.
Kawarizmi is the leading ''Culture-First'' monetization partner dedicated to the Maghreb and African Diaspora. In a market where generalist platforms see ''exotic readers'' and undervalue specific audiences, we see high-value targets. We act as the bridge between premium publishers and digital-exclusive advertisers (Banks, Airlines, Telcos) targeting the region.
Your Job
Your core mission is to drive Kawarizmi's growth in the African and Middle Eastern markets.
You will be the ''Hunter'' acquiring small to medium-sized web publishers and creators, but also the ''Farmer'' helping them realize the true value of their audience through strategic advisory.
1. Drive Publisher Acquisition (The Hunter)
Target Strategically: Map the digital landscape to identify high-potential web publishers and creators in the Maghreb and West Africa.
Outreach & Pitch: Manage the full sales cycle from cold outreach to closing. You will pitch our ''first look'' ; opportunity and explain why our RPM beats the competition.
Build Trust: Effectively demonstrate our value proposition to publishers who are tired of being undervalued by Google & consort.
2. Master the Tech (The Operator)
Optimization: You aren't just selling; you understand the product. You will use tools like Google Ad Manager (GAM) to help onboard partners, ensuring their ad units and formats are optimized for our demand.
Master the Metrics: You will dive deep into the data. You are responsible for monitoring and optimizing key performance indicators RPM (Revenue Per Mille): Your north star. You will implement strategies to increase the overall revenue per 1,000 page views
Seamless Handover: Work closely with technical teams to ensure scripts and line items are implemented correctly and tags are live within our promised 48-hour window.
3. Nurture & Upsell (The Advisor)
Be the Strategic Partner: You are not just a vendor; you are their monetization consultant. You will manage the day-to-day relationship, ensuring publisher satisfaction and retention.
Yield Advisory: Analyze publisher inventory to recommend layout changes, density improvements, or viewability hacks that increase their revenue without hurting UX.
Upsell Strategy: Identify opportunities to expand the partnership. This includes convincing publishers to adopt high-impact formats (Interstitials, Video), implementing Header Bidding, or granting Kawarizmi exclusive access to premium inventory.
4. Analyze & Grow (The Strategist)
Monitor Performance: Track campaign outcomes and publisher yield (RPM). Use data to spot trends in African traffic and suggest optimizations. Be the Voice of the Market: Provide actionable feedback from the field to help us refine our commercial strategy for the region.