About ZURU ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started. About the Role We are seeking a Senior Collaborative Planning Forecasting and Replenishment (CPFR) Analyst who will focus on building strong partnerships with retailers to optimize inventory and reporting processes. This role is highly customer-facing and will lead joint business planning efforts, ensuring alignment on supply chain strategies and execution. The CPFR Analyst will own custom reporting for replenishment managers, lead S&OP processes, and manage communication, data development, and opportunity identification with customers. ROLES & RESPONSIBILITIES Customer Collaboration and Reporting - Partner with retailers on joint business planning to align inventory strategies and promotional execution. - Serve as the lead for S&OP, managing demand and supply planning cycles and communicating risks and mitigation plans. - Own custom reporting needs for replenishment managers, delivering actionable insights that drive decisions. - Develop dashboards and KPI reports for OTIF, in-stocks, inventory health, and sell-through performance. Supply Chain Operations - Review outages from 3PLs to retailer stores and implement structural solutions, including manual orders when necessary. - Lead item maintenance efforts with customers to ensure accurate setup and orderability. - Manage supply chain for feature orders, including port/3PL whse splits, MABDs, and store counts. - Oversee inventory transfers between internal and customer storage facilities to maintain balance and protect in-stocks. - Lead problem-solving during supply chain disruptions, escalating and resolving bottlenecks quickly. Promotional and Event Execution - Plan and manage major inventory resets, modular changes, and feature events. - Ensure pipeline-fill meets key set dates and track promotional inventory flow in real time. E-commerce Support - Manage fulfilment strategies for customer eCOM accounts, including D2C, store pickup, and customer online marketplace. - Monitor in-stock health and delivery times for online assortments. Skills & Experience - 2-5 years of experience in CPFR, supply chain, or customer replenishment roles (CPG, Toys, Import, and Assortment experience preferred). - Strong customer-facing experience with major retailers (Club, Mass, Grocery experience preferred). - Proficiency in analytics and reporting tools such as Excel and Power BI. Who thrives at ZURU This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar. At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure. How we work Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based. Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com https://www.zuru.com. ZURU – Reimagining tomorrow 🚀 #LI-CM2 ZURU may use AI tools to help screen, assess or select applicants.